This is not the feature. This is the feature that gets us to the other features. Let me say that less cryptically:  We’re currently working on a number of integrations with leading content management platforms (hint: HubSpot, WordPress, Medium). But in the meantime — and as a precursor to said integrations — we’re excited to […]

Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18.  By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]

In a world after the Facebook data breach, data privacy has become more important than ever. People are unwilling to allow their personal data to fall into unknown hands to use as they see fit. Customers don’t feel like they signed up for a breach of privacy when they signed up for your email list. […]

URL shorteners are handy tools for marketers to share content and track traffic. If you have been using the goo.gl URL shortener, you may have heard that Google is shutting it down on April 13, 2018. Don’t fret! There are many other URL-shortening services you can use to replace the goo.gl URL shortener. Besides URL […]

What’s one of the most difficult aspects of being a content marketer? Finding content inspiration. After all, your business should publish at least 16 posts a month—four a week—if you want to get 3.5 times more traffic to your website (Hubspot). That’s a lot of content. Writer’s Block doesn’t just happen to authors. It’s a […]

If you missed the IntelContent Conference last week, we’ve got you covered. Here is an overview of interesting sessions and takeaways about the latest trends in content creation. Intelligent Content Conference 2018 took place last week in Las Vegas. It’s a content strategy event for marketing professionals, and it provides useful insights for everyone interested […]

Marketers tend to focus on short-form content like social media posts, infographics, and small blog posts. Many assume that consumers are just too busy to read more than a few sentences. Contrary to this belief, data shows that consumers appreciate long-form content that solves problems and provides value. In fact, long-form content (such as detailed […]

We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]

What’s the best way for freelancers to create targeted content for every new client? And how can the content align with the company’s brand strategy? It can be challenging when you’re working as a freelance writer to understand your client’s expectations. It’s not just about writing content with given titles. This would be an easy […]

Modern digital marketers are well aware of the influence of content creation throughout the buyer journey, but how do you measure the ROI of your efforts to achieve content marketing success? From awareness to consideration to conversion, the team at Brandpoint has created a helpful infographic on tips to track your return. Check it out […]