Lessons From KFC’s Colonel Sanders Marketing Campaign
November 15, 2016
Who is the real Colonel Sanders? Is it Darrell Hammond? Norm Macdonald? Jim Gaffigan? The confusion stems from KFC’s new marketing campaign, which has rotated a different comedian into the role of Colonel Sanders every 6 months or so. Whoever the current spokesman for the KFC restaurant chain, their new marketing campaign is “Finger-Lickin’ Good!” […]
Is Ghostwriting Ethical?
November 15, 2016
This post, “Is Ghostwriting Ethical?” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. September 1796, Philadelphia: George Washington’s presidency – the presidency that will set the bar for all administrations to follow – is coming to a close, and he’s facing a seemingly insurmountable challenge: To come up […]
Writing Ritual: Getting Into the Content Creation Zone
November 10, 2016
This guest post, “Writing Ritual: Getting Into the Content Creation Zone,” is by Eric Michelson, a writer, editor, and member of the nDash Content Community. You know the phrase, “inspiration strikes in the strangest of places?” Yeah, it’s true. Barreling down the highway at 70 mph is not really an ideal time to be struck […]
A Separate Content Creation Strategy for Each Social Channel?
November 8, 2016
Should you have a separate content creation strategy for each social channel? Social media channels are not all created equally. Each one has somewhat of a different appeal and different channels intended to cater to different audiences. If marketers are so concerned with reaching their audience, then why do so many of them take the […]
The Subliminal Seduction of Content Creation in Marketing
November 3, 2016
Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal Communications Commission held hearings to discuss the legality of subliminal […]
Idea Generation: The Science Behind Creative Ideas
November 1, 2016
Are you a creative person? If you answered yes to this question, feel free to skip ahead a few paragraphs. If you answered no, we need to have a talk. The reason many people find it difficult to come up with content ideas is they have bought into the myth of creativity – that some […]
Introducing the nDash Content Creation Community Platform
August 17, 2016
Believe it or not, this was our plan all along — creating a content creation community platform. I founded nDash Marketing almost three years ago to the day. What started as a solo operation—with me writing blog posts for $25 a pop—quickly turned into a thriving content marketing agency. We hired amazing employees, won awards, […]
20 Quotes on Content Community Building & Teamwork
August 10, 2016
As we near the launch of our content community platform, that’s on everyone’s minds over here at nDash. Not only have we been able to deliver great content to our clients through our community of freelance writers, but our nDash.com platform would never have reached this point without our community of developers and beta testers. […]
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