Before we chat about content creation roadblocks (primarily the lack of content creation ideas, but also financial concerns, procrastination, what-have-you), let’s first make sure we all agree that as business owners with an online presence, we absolutely need consistent content creation and delivery methods. As a freelance writer, it’s in my best interest to promote […]

In all walks of marketing, reaching your audience is often about playing to their emotions.  There’s plenty to be said about simply offering product information accompanied by rational advice, but becoming a trusted advisor doesn’t happen without first establishing a connection.  Particularly in content creation, your audience will be much more likely to trust you […]

Content creation and marketing, like all forms of marketing communications, is about reaching your target audience.  This isn’t about firing off a few publications or emails that your consumers will receive; it’s about really reaching them.  In order to deliver a meaningful brand experience, content marketers must incite the minds of their readers. The overarching […]

Do you plan on increasing your content creation goals? Have you seen a decrease in the success of your content? You aren’t alone on either front. A recent study by TrackMaven found that while the output of content per brand increased by 35% per channel across 2015, content engagement decreased by 17%. Content creation overload […]

“Content creation can be a challenging endeavor in many respects,” remarks Jodi Harris in a recent post for the Content Marketing Institute. “With so many techniques, formats, and channels for your content efforts, it’s easy to become paralyzed by indecision when it comes to executing your carefully constructed content marketing strategies.” However you’ve mapped out […]

When you break down the steps of the standard inbound methodology, everything sounds so simple. Implementing blogging tactics simplifies it even more. Your ideal buyer finds a link to your blog on Facebook that answers a specific question he has. he reads the blog and clicks on the call-to-action at the bottom to download your […]

Content creation within marketing is narcissistic and self-serving. At least, that was the opinion expressed by ZDNet writer Tom Foremski last week, who likely ruffled a few feathers with that commentary. But in a way, he’s right. Certain forms of content creation are indeed self-serving (as all marketing is), but he’s neglecting a very important […]

When it comes to supporting your marketing, there are a lot of content creation tools to choose from. The image on the left has 1,876 vendors represented across 43 categories (check out the high-res image here). With that many options, how can you determine the perfect technology stack for your organization? The fact is, every […]

Content marketing professionals understand that the process of producing content – whether preparing for a full-fledged campaign or a one-off blog post – isn’t as easy as sitting down and writing. Ideas require content development, and content development requires ideas. Whether you’re having trouble fleshing out your ideas or finding the ideas to flesh out […]

The great Bill Gates once said, “Content is king.”  Indeed, as the richest man on the planet, words about content creation from the noble philanthropist and the man that co-founded Microsoft tend to carry some weight.  Then again, why rely solely on the allegation of a college dropout? Lee Odden, CEO of TopRank Marketing, would […]