The Demand for Content Has Exploded
Over 70% of content marketers surveyed by the Content Marketing Institute rated content marketing as “more important” during the past year. Content marketing in the form of blog posts is a huge part of a strategy. Second only to their organization’s website (90%), marketers (78%) reported that their blog played a huge part in their campaign to get their message out.
So, where does all that content come from? You’re busy running a business. You may not have a writing staff to generate all that content for your audience to keep you up front as an expert in your field.
This post provides a solution: Outsource all your content creation so you can concentrate on your core business goals.
Why Businesses Need Blog Posts
For businesses without a marketing staff operating on thin margins, having a website and social media accounts might seem enough. Why bother with a blog? Someone has to write it and know a thing or two about search engine optimization.
Writing for Forbes, James Parsons, CEO of a blog management and content marketing firm, says that convincing many business owners and marketers to invest the time, effort, and money in a high-quality blog is “a hard sell, especially for businesses with small marketing budgets and thin margins.”
Parson’s sales pitch includes the following advantages of blogging:
- Blogging drives traffic to the website by showing up in Google search results.
- Blogging builds trust and authority by showcasing your product knowledge and the industry in which you operate.
- Blogging is your gateway to social media content—i.e., through links that are easy to find and share.
- Blogging content can be repurposed and converted into other useful forms of media—podcasts, videos, scripts, etc.
- Blogs reach potential customers by means that transcend traditional advertising.
- Blogging is a way to demonstrate thought leadership. Many CEOs have their own blog account, but they aren’t necessarily the writer.
- Blogging is a pathway to networking opportunities. Solid blog content can be leveraged for outreach to journalists, industry experts, and social media influencers.
- Blogging is an investment that compounds. Says Parsons, “The more content you have, the more authority and clout you build…”
The Added Value Behind Outsourcing Content Writing
So, given the value of having an active blog, how can that content flow without a dedicated in-house team to plan, write, and keep your blogging schedule ahead of the curve?
Again, the answer is outsourcing. Your outside source for content creation is a content creation service like nDash. Rather than hiring and paying a full-time writer, using quality freelance writers who have been vetted and are networked will give you the aforementioned high-quality, engaging content within the needed balance of subject matter expertise, attention to SEO, and the writing style that fits your brand.
Also, you can use a content creation service without giving up control. You can control the content with blog outlines and avoid misunderstandings and rewrites. Submit your outline and watch the writer add the alchemy of skill and talent to your ideas.
The Biggest Advantage of Outsourcing Content Writing
Blogging may not be a part of your organization’s core competencies. Your core competencies are how you run a successful business. Outsourcing your non-core competency (content writing) gets you “the pick of the litter” in talent from platforms like nDash.
You Need a Quality Blog. Why Not Outsource it?
Your blog can be a powerful, scalable, and lasting tool for building your brand and promoting your website to page 1 of the Google search results. You can get there from where you are by outsourcing your writing to the talented team on the nDash platform. Contact us today to learn more: Contact sales.
FAQs About Outsourcing Content Writing
Should you outsource content writing?
You need to leverage your website with additional content. Google ranks websites higher when there are regularly updated blogs. Outsource your writing assignments to get the quality, consistency, and SEO you need to keep up with the competition.
What are the benefits of content creation services?
Content creation services like nDash provide scalability, flexibility, and price margins to suit you and your clients. They have already found the writers you need and can get your project off the ground quickly.
Why should a company hire a freelance content writer?
A freelance writer has the specialized expertise and can provide the fresh perspective you need for engaging and valuable content. Freelance writers are cost-effective—they get paid by the job. Freelancers are flexible and can work on short-fused projects in the face of a fluctuating workload.
About the author:
Curt Smothers is a Colorado-based freelance writer specializing in writing whitepapers, presentation scripts, course outlines, and more. Check out his profile to learn more about he can take your content strategy to the next level: Curt Smothers.
