As a business leader, you must distinguish your brand to thrive in a competitive market. Investing in video marketing is an excellent place to start. It helps you build brand awareness and connect with customers.
What is Video Marketing?
Video marketing involves adding videos to your marketing content campaigns to promote your brand’s products or services.
Videos can connect with customers through behind-the-scenes footage. Or videos can educate your customer base with tips and tutorials.
Further, you can capture testimonials through videos. Watching happy customers can convert potential customers into loyal ones.
Videos are a dynamic blend of visuals and graphics, often accompanied by carefully curated music and thoughtful narration.
According to research, videos help businesses increase:
- Response rates for over 60% of reps
- Mentions by 61%
- Close rates by up to 41%
A well-produced video offers strong visuals and a clear call to action. It’s the ideal way to engage with customers!
Video Marketing in a Nutshell
Here is a six-step strategy for making an effective video marketing campaign:
- Allocate resources: Set a budget for equipment, editing software, dedicated work time, and a cohesive team.
- Craft a story: Identify the core message you wish to share.
- Engage your audience: Ensure your content is compelling enough to maintain viewer interest.
- Keep it concise: Online viewers have short attention spans. Make your videos brief.
- Maximize exposure: Distribute your video across all platforms, including your website, YouTube, and social media, then promote it aggressively.
- Monitor performance: Analyze video metrics to identify trends and use this data to enhance future projects.
Why Video is a Better Communication Tool
Did you know that an average of 4.4 million new businesses launch annually? Competition is stiff.
Today’s customers want to hear something other than traditional sales pitches. They also don’t want to read long blocks of text.
You may be used to sending email blasts and creating ads. These have been the go-to ways to unveil promotions and interact with clients. But video is the preferred mode of communication today.
Videos are easy to digest. Explainer videos, for example, can showcase a new product. Similarly, video ads can help sell your product or service.
The Power of Video Marketing
Here are some benefits of video marketing:
Video Content Can Boost Conversion Rates and Leads
According to a recent survey by Wyzowl, 91% of respondents say they use videos as part of their marketing strategy.
Videos can boost sales. For example, including a product video on your landing page can increase leads and conversion rates.
To excite you even more, 81% of marketers say video marketing positively impacts sales. So, to improve your bottom line, start with video marketing.
Builds Brand Credibility
Brands prioritize building customer trust as part of their marketing campaigns. You must establish yourself as a credible brand; video marketing can help you.
Videos spark an emotional connection, which creates a sense of trust and authenticity. You can use videos to communicate with your target audience, share your values, and address their needs.
Videos Help You Rank Better on Google
Did you know that Google loves quality videos? Embedding a single video on the pages you want to rank can increase your chances of ranking higher on search results.
Search engines recognize the value of using videos to provide engaging content. They prioritize websites with video content in their search rankings.
Videos Improve Information Retention Capacity
Let’s face it. People are visual creatures by nature. It’s easy to remember something you watched months ago than that you read. A recent survey shows that 73% of users prefer watching a short video, and 11% prefer reading a text-based post.
Video is Highly Sharable
Videos have a significant advantage when it comes to social sharing. Consumers love sharing engaging videos on social media.
If you’re familiar with TikTok marketing, you understand how videos can go viral in a blink. Videos are popular. 91.8% of online users watch videos regularly.
How Video Marketing Can Benefit Your Business
Video marketing is key if you want to stay profitable as a business. Videos can expand your brand’s visibility. And they can attract new customers.
When you release a video, a customer can tag it on social media. Anyone can click on the video and share it, too. As a result, you will generate organic traffic to your website.
Videos with a unique sense of style will stand out from the crowd. You can boost a customer’s understanding of what your business does.
Plus, you’ll create anticipation for each new video you release. You just need to commit to high-quality content.
Editor’s note: nDash community members Lilan Muliti and Emily Stokes collaborated to create this guide.