AI writing tools help streamline your workflow, but faster drafts shouldn’t mean lower value. The question is how you use the time they free up. How do you use that extra time? The Temptation: Faster Drafts with AI Writing Tools, Same Rate Picture this: A freelance writer used to spend four hours drafting a blog post. […]

Regardless of our industry or niche, we’ve all seen the cookie-cutter content that’s flooded the internet. First came the generic bloggers and SEOs, all echoing the same top-ranked Google articles. Their only trick was adding a bit more in hopes of outranking them. And now we’ve got AI doing the same thing, but on a […]

If you’re comparing nDash vs. Contently to find the right content marketing platform, it’s the subtle differences that matter most. Contently and nDash have been leading content marketing platforms for nearly a decade. Both offer enterprise-level client solutions, while nDash prioritizes transparency and direct relationships between brands and freelancers. First, their similarities: End-to-end support for […]

Today, we’re unpacking the impact of bot and click farms on lead quality with advertising experts and content marketing managers. But first, have you ever heard of the “dead internet theory?” It’s the belief that today’s internet primarily consists of bots and AI. Users, posts, and traffic – all fake. Seriously, it’s a thing. Yet, […]

The truth is, not all clicks are created equal. Marketing in the modern day means looking beyond the binary of click-through rates and impressions. These stats will tell you that users are seeing and clicking – but it doesn’t tell you more than that. It doesn’t tell you what happens after. To truly understand performance, […]

Creating a WordPress website sounds easy—until you actually start. Choosing the right theme, customizing layouts, ensuring mobile responsiveness, optimizing for SEO, and maintaining performance quickly turn into a time-consuming, technical nightmare for many users. In fact, a survey found that 27% of small business owners don’t have a website because they feel it’s too complicated or […]

Maintaining a strong content strategy is key to engaging audiences and staying relevant in a competitive market. Personal branding and trendspotting were once the foundation of many successful content marketing campaigns. However, audiences now seek deeper connections with the content they consume and the brands behind it. Purpose-driven content plays a crucial role in this […]

Let’s talk *long-form* on LinkedIn. We know that posts are a great way to connect with your audience immediately. Yet, could long-form articles be the key to unlocking greater visibility and credibility for your brand on LinkedIn? What would that mean for your content strategy? Users describe LinkedIn posts as having engagement that is a bit of a flash […]

Tim Hanson is the Chief Content Officer (CCO) at Penfriend.ai, an AI-driven content creation platform. With a background in structural engineering, Tim transitioned to digital marketing, eventually leading SEO efforts at an agency before moving into consultancy. His expertise as a marketer and in SEO and AI has been instrumental in developing Penfriend’s systems, which generate […]

In 2025, true brand resonance will require powerful storytelling. Storytelling in content marketing is the key to forging deeper connections and transforming data into narratives that engage, inform, and inspire action. In fact, marketers often hear messaging about storytelling. It’s almost become a buzzword, much like “value” and “scalable” have become in recent years. However, […]