5 Innovative Content Marketing Tech Trends
November 20, 2017
Editor’s Note: This post, 5 Innovative Content Marketing Tech Trends, is by nDash community member Molly McHugh, a former web developer turned freelance writer. To learn more about Molly, or to have her write for your brand, check out her nDash profile page. You’re brilliant at content strategy. You know the latest SEO techniques, and […]
5 Books to Help Brands Generate Content Ideas
November 15, 2017
Now that content is a part of every brand’s marketing arsenal; it’s getting harder to find topics that haven’t been covered before. This isn’t a problem of budget, staff, or expertise. It’s a problem of finding ways to generate content ideas. At nDash, we’re helping brands solve this problem. We enable some of the world’s […]
nDash Platform Anniversary: Highlights From Year One
November 13, 2017
Time flies when you’re launching a SaaS startup. Yeah, I’m pretty sure that’s how the saying goes. At this time last year, nDash made its official platform debut at HubSpot’s Inbound conference (we spent the previous years as an award-winning content agency). Now I’m usually not one for overt self-promotion, but if The Simpsons can celebrate […]
Content Creation Is Not a One-Person Job
November 6, 2017
A sobering note to all marketing leaders: That content writer who you’ve been relying on for so long, who you’ve invested so much time into, who has perfectly captured the voice and tone you want for your brand…they’re going to leave you. Maybe not today, but eventually, because content creation isn’t a one-person job. For […]
The Daily Routines of 5 Successful Writers
November 3, 2017
Editor’s Note: This post, The Daily Routines of 5 Successful Writers, is by Tim Ludy, an agency owner and nDash writer. To learn more about Tim (or to have him write for your brand), check out his nDash profile page. ***** “Think in the morning, act in the noon, read in the evening, and sleep […]
Marketers: Save Your Company from the Retail Apocalypse
November 1, 2017
Recently, IKEA announced their acquisition of TaskRabbit, the platform for hiring people to, well, build your IKEA furniture. This is the latest example of the major shifts retailers need to make if they hope to survive the next five years. As retailers struggle to gain traction with millennials, they need to find a way to […]
How Brick and Mortar Retailers Drive In-Store Conversions
October 30, 2017
For online merchants (and their marketing departments), there are many books and online resources to hone their strategies to convert browsers to buyers. Yet, for brick-and-mortar retailers, from independent boutiques to large retail chains, information resources about Conversion Rate Optimization are difficult to find. The impact of online sales is undeniable, so it’s more important […]
Marketing to Educators? You Need a Teacher to Write for You
October 27, 2017
Whether you’re an EdTech company with a revolutionary new product or a consultant with a great idea to help teachers improve their practice, it’s harder than you think to reach an audience of educators with content. Teachers have seen loads of fads come and go, and they’re highly skeptical of innovations that promise the world. […]
Don’t Ignore Your Bounce Rate
October 23, 2017
Savvy marketers know that there’s no such thing as a “set it and forget it” tactic in the marketing arsenal. The dynamic nature of digital marketing demands attention because the fate of a campaign or important initiative can be boosted—or even saved—given the chance to course correct based on analytics. That’s not to say that […]
The Politics of Content Creation and the Approval Process
October 18, 2017
If you mention the content creation approval process to a freelance writer, you’re likely to hear unsettling clicks from the severe eye roll that phrase can prompt. The unwieldiness of the typical approval process — especially when multiple people work on the client’s end — can range from a seemingly endless stream of one-word tweaks […]